University Brandbook Flipbook PDF

a brandbook for university
Author:  F

48 downloads 130 Views 24MB Size

Recommend Stories


Porque. PDF Created with deskpdf PDF Writer - Trial ::
Porque tu hogar empieza desde adentro. www.avilainteriores.com PDF Created with deskPDF PDF Writer - Trial :: http://www.docudesk.com Avila Interi

PDF hosted at the Radboud Repository of the Radboud University Nijmegen
PDF hosted at the Radboud Repository of the Radboud University Nijmegen The following full text is a publisher's version. For additional information

Story Transcript

Brand Guidelines

Last updated March 11, 2022

Contents Brand Positioning 6 7 8 9 10 11

Brand Purpose Mission Statement Brand Pillars Tone Words Audiences Tagline & Rationale

Brand Identity 13 14 15 16 17 18 23 24 25

Primary Logo About Our Logo Color Variations Min. Sizes & Clear Space Incorrect Usage Logo Lockups Monogram Presidential Seal Athletics Logo

Elements of Design 27 29 31 33 34

37 44

Color Palette Typography Pattern Custom Type Photography

In Application Contact Us

INTRODUCTION INTRODUCTION

2

The San Diego State University Brand Our updated brand is more than just a logo or tagline. Our brand is our promise to our students, faculty and staff and the communities we serve. It is the platform by which we tell the unique story of how our SDSU community transcends borders and transforms lives. As the oldest institution of higher education in the San Diego region, founded as a teacher’s college, serving and shaping the community is in our DNA. Our brand, as we continue to grow and improve our offerings in service of our communities, will continue to be a propelling force for our region and for the future and enhance our regional, national and international reputation. No other university has the distinct privilege, obligation and ability to be a balancing point for so many cultures, communities and offerings than SDSU. This guide helps give voice to our diverse and inspired community.

INTRODUCTION INTRODUCTION

3

Brand Standards The story of the SDSU brand –­our community and impact – rests on our ability to build strong bonds with our audiences and by being consistent. As with any powerful brand, we should speak a common language even as we speak to many different audiences. Our brand story will live in many spaces, flexing naturally across digital, print, social and video. Following these guidelines will maintain consistency, but these guidelines are not intended to simply “police” creative work. These guidelines are meant to define and clarify, to unify and inspire and to serve as a guide and a platform for building the SDSU story and making the brand real when we communicate the unique SDSU experience and impact. This document is intended for those responsible for creating marketing communication materials for SDSU and helps to ensure a consistent voice, which improves the experience for students, faculty, staff and external community members.

ADDITIONAL RESOURCES

DISCLAIMER

To access files and review additional brand information, please visit the SDSU Brand Portal at brand.sdsu.edu. For inquiries and details on proper usage for special case elements including the custom type, inline and boxed monogram, please contact:

This is a living document. Elements outlined within are subject to change.

Strategic Communications and Public Affairs [email protected]

INTRODUCTION

4

Brand Positioning Brand Purpose Mission Statement Brand Pillars Tone Words Audiences Tagline & Rationale

BRAND POSITIONING

5

Brand Purpose

To create the SDSU brand platform, we conducted a deep review of what we stand for. Using research and discovery as well as the interviews we conducted, we arrived at the Brand Positioning statement. This phrase is not a tagline, but rather encapsulates the essence of our purpose as defined by our community.

Transcending Borders and Transforming Lives At SDSU, our identity is defined by our Dynamic Collective. Our unique and diverse community responsibly leads and fearlessly listens. Here, education is our foundation, but culture is our difference. And our differences define us as much as our common ground. In championing this inclusive environment, we’re Inspiring Cultural Convergence. In these border cities, we’re not one singular identity. We’re living at the edges of bold innovation and creative pursuit. The lines between campus and city blend as we tune our minds for impact and fill our hearts with unforgettable experiences. We do this by Empowering Vibrancy. We serve the city, the state, the country and the world to create a more colorful, more exciting, more electric and eclectic future. Because we are Driven To Transform the world around us. This school, in this city, is a microcosm for what the world can be. It is our responsibility to educate boldly. To innovate responsibly. And to bring the best minds together to advance society for all.

BRAND POSITIONING

6

Mission Statement

The mission statement is an expression of our brand purpose. It defines and guides the future state that we strive for. It’s a mindset that continually drives us forward. The mission statement may be referenced in internal and external communications, such as formal reports, the strategic plan, general catalog, and orientation materials.

San Diego State University transforms lives and transcends borders through education, research, and enriching experiences. Our community strives to create a more equitable, compassionate, and prosperous world.

BRAND POSITIONING

7

Brand Pillars

The pillars are values unique to SDSU and serve to influence the work on the following pages. Brand pillars are generally not referenced outside the organization, but they may be used as a framework for message development.

WHO WE ARE

WHAT WE DO

Dynamic Collective

Inspiring Cultural Convergence

SDSU is a global community of many identities, cultures and stories.

Everything we are and do is because of our location.

As a community-engaged, border-connected, Hispanic-Serving Institution located on Kumeyaay land, we have a respect for what each individual brings to the table and recognize how our collaboration makes us that much stronger. Our differences define us as much as our similarities and together we make something uniquely SDSU.

As a transdisciplinary, transborder campus with global influence and impact we are uniquely positioned to take on key issues and be a leading example for the nation and the world. A balance of recreation and research, academics and athletics, exploration and excellence. Living simultaneously on the edge and the forefront fueling our drive to innovate and hunger to explore. Where city meets campus, cliffside meets ocean, borders transcend and cultures converge.

HOW WE DO IT

WHY IT MATTERS

Empowering Vibrancy

Driven to Transform

There’s a liveliness here you can’t find anywhere else.

SDSU spans the California-Mexico border and serves the world.

A palpable buzz of energy in and outside the classroom and spirited opportunity that ignites us to learn more, do more, be more. SDSU is creating the space necessary for an education as dynamic as its individuals and fueling a brighter, bolder future representative of the people and passions we cultivate here.

With a 125-year history of providing academic excellence, student success and groundbreaking research it is our distinct obligation to provide education in service of transforming the lives of our people and the surrounding communities. We are driven by our responsibility to reimagine and redefine a student-centric, experience-driven education to impact San Diego, the border and the world like never before for years to come.

BRAND POSITIONING

8

Tone Words

The positioning statement is complemented by tonal words that reflect the personality of the brand. The tone will shift depending on the audience, but all communications – from social media posts to printed materials to web – should use the following words as a guide.

Determined

Innovating

We are a community driven by our goals and passions, determined to make change.

We are not afraid to carve out a new path and to do things differently.

Vibrant

Ardent

We are not a singular identity; we are diverse and always inspired, exciting and full of life.

In order to innovate, grow, and lead, we are full of passion and creative energy.

Curious

Inclusive

The joy of discovery, and an openness to new ideas, motivates and guides our pursuits.

Our culture is always welcoming and strengthened by the diversity of our community.

BRAND POSITIONING

9

Audiences While our brand has one clear voice, the groups of people who interact with it are wide and varied. To help understand who they are, and how to reach them, we have placed them into categories. While the brand should contain the characteristics of the tone words outlined above, the degree to which the audiences feel them should vary.

Think about putting these personality traits or tone words on an equalizer that allows you to dial up or dial down certain elements. Much like a human personality, its voice can and should adapt to the moment and situation that it is in.

SDSU COMMUNITY

PROSPECTIVE STUDENTS AND PARENTS

VIBRANT

INNOVATING

ARDENT

VIBRANT

CURIOUS

INCLUSIVE

INCLUSIVE

DETERMINED

DETERMINED

INNOVATING

ARDENT

CURIOUS

INDUSTRY PARTNERS

DETERMINED

ALUMNI AND DONORS

VIBRANT

INCLUSIVE

DETERMINED

VIBRANT

ARDENT

INNOVATING

INCLUSIVE

ARDENT

INNOVATING

CURIOUS

CURIOUS

BRAND POSITIONING

10

Tagline & Rationale

This brand platform is intended to further guide concept development and execution, set a baseline tone, and function as a springboard for the entire brand expression. It can be used as a tagline, or as a single sign off for a piece of communication, but it is also more than that. It is a foundational idea to guide and inspire all brand storytelling.

Transform Your Tomorrow Something happens when you come face to face with the moment. When you meet that border of today and tomorrow. When a vibrant community shapes a global outlook. When passionate service intersects with academic pursuit. When you break through expectations and change everything. Possibilities open. The world looks different. Tomorrow is yours to define, so give it your all, widen your aperture, make an impact, and you’ll transform your tomorrow.

BRAND POSITIONING

11

Brand Identity Primary Logo

Logo Lockups

About Our Logo

Monogram

Color Variations

Presidential Seal

Minimum Sizes & Clear Space

Athletics Logo

Incorrect Usage

BRAND IDENTITY

12

Primary Logo

Our logo is the most important and recognizable element of our brand’s identity. It is an icon that represents our organization to the world and acts as an identifying and unifying mark.

PRIMARY LOGO | HORIZONTAL

Further details on the appropriate use of institutional logos are provided in the sections that follow.

PRIMARY LOGO | STACKED

BRAND ESSENTIALS Download logos and learn more about the university identity system and branding policies at brand.sdsu.edu

Do not alter, redraw or add any additional words or graphic elements to the logo.

BRAND IDENTITY

13

About Our Logo

1

4

2

1

2

Pure rounded forms evoke the clean lines of the university architecture. Angular pointed serifs reference old-world type styles. They feel fresh paired with a modern, low-contrast geometric typeface.

3

3

4

The mark is intentionally balanced on either side of a thin dividing line. Tiempos is a modern serif that strikes a balance between practicality and elegance. Its angular serifs complement the logo mark.

BRAND IDENTITY

14

Color Variations

Our logos are available in multiple color variations. Here is an explanation of when and where to use each one.

FULL-COLOR

FULL-COLOR LOGO The Pantone, CMYK or RGB full-color logo is always preferred. Use Pantone or CMYK for any print applications such as collateral. Use RGB for digital applications such as web, presentations, or video. REVERSE LOGO

REVERSE

Use the reverse logos for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo. ONE-COLOR LOGOS When full-color printing is not an option, use either the white only or black only version of the logo. This is also helpful for applications such as embossing, debossing, die-cutting or extrusion. In special cases, a one-color red logo can be made available.

ONE-COLOR

BRAND IDENTITY

15

Minimum Sizes & Clear Space

Our logo needs “breathing room.” No other elements – type, images, etc. – should be placed closer to the logo than this dotted border allows.

MINIMUM WIDTHS

Application will determine not only the color version, but also the minimum size. These are minimum recommended sizes for both print and digital media. Print: 1.5 in Digital: 150 px

The clear space of the logo is defined by the height of SDSU.

Print: 0.75 in Digital: 75 px

CLEAR SPACE

X

X

BRAND IDENTITY

16

Incorrect Usage The university logos cannot be modified in any way. These manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited. University symbols are owned and licensed by the university. They may not be incorporated into another design to create a new symbol. Do not warp or stretch the logo

Do not skew the logo

Do not add a drop shadow or any other effects

Do not use unapproved color combinations

Do not use unapproved colors in the logo

Do not place the primary logo in a container shape of any kind

Do not crop or remove any parts of the logo

Do not rearrange elements of the logo

Do not place the logo on a color that does not provide sufficient contrast

Do not place the logo on visually distracting backgrounds

BADMINTON CLUB Do not add additional information or elements to the logo

BRAND IDENTITY

17

Logo Lockups

The university’s primary logo signifies the organization as a whole and forms the basis of our visual identity system. In contrast, logo lockups show the relationship between the university and its administrative units.

PRIMARY LOGO

There are three types of lockups: Locations, Level 1 and 2. Like the primary logo, lockups may use a horizontal or stacked orientation and come with full color, reverse, and single color white and black versions.

LOCATION LOCKUP

Imperial Valley Imperial Valley

LEVEL 1 LOCKUP

Mission Valley

Some university units or initiatives may have unique marketing and communications needs that warrant a distinct logo that departs from the institutional identity. All distinct identity logos must contain the university’s name and must be reviewed and approved by the SDSU Logo Committee, which may be reached by emailing [email protected]

Counseling and Psychological Services

LEVEL 2 LOCKUP

Georgia

Counseling a Psychologica Services

Library

College of Professional Studies and Fine Arts

L. Robert Payne School of Hospitality and Tourism Management

Global College ofCampus Health and Human Services

Fowler College of Business

The Corky McMillin Center for Real Estate

Georgia

College of Professiona Studies and Fine Arts

L. Robert Payn School of Hospitality an BRAND IDENTITY 18 Library Tourism Management

Logo Lockups: Locations

Location lockups utilize the largest text size to add prominence over other units and departments.

LOCATION LOCKUP | HORIZONTAL

LOCATION LOCKUP | STACKED

Imperial Valley Imperial Valley Mission Valley

Georgia Georgia Global Campus

BRAND IDENTITY

19

Logo Lockups: Level 1

Level 1 lockups are used for standalone entities within the university, such as colleges. Levels 1 or 2 may be used for institutes and labs.

LEVEL 1 LOCKUP | HORIZONTAL

LEVEL 1 LOCKUP | STACKED

Counseling and Psychological Services Counseling and Psychological Services Library

College of Health and Human Services Library

Heart Institute

BRAND IDENTITY

20

Logo Lockups: Level 2

Level 2 lockups are used to signify a unit’s relationship to a larger parent entity. They should be used for schools and departments to demonstrate hierarchy. Levels 1 or 2 may be used for institutes and labs. Limit lockups to two levels deep to avoid complexity.

LEVEL 2 LOCKUP | HORIZONTAL

LEVEL 2 LOCKUP | STACKED

College of Professional Studies and Fine Arts

L. Robert Payne School of Hospitality and Tourism Management College of Professional Studies and Fine Arts Fowler College of Business

The Corky McMillin Center for Real Estate

L. Robert Payne School of Hospitality and Tourism Management

College of Health and Human Services

School of Exercise and Nutritional Sciences College of Sciences

Heart Institute College of Sciences

Heart Institute

BRAND IDENTITY

21

Logo Lockups: How it Works

The length of horizontal lockup text should not extend beyond 3X the width of SDSU.

College of Professional Studies and Fine Arts

(In a stacked lockup, use the width of SDSU as a rule of thumb for text alignment.)

X

L. Robert Payne School of Hospitality and Tourism Management 3X Fowler College of Business

All elements of the horizontal lockup should be center aligned.

X

X

The Corky McMillin Center for RealStudies Estate College of Professional and Fine Arts L. Robert Payne School of Hospitality and Tourism Management College of Health and Human Services

School of Exercise and Nutritional Sciences In a level 2 lockup, the department label should be two thirds the height of the unit label, and spaced as shown.

Fowler College of Business

The Corky McMillin College of Professional Studies and Fine Arts Center for Real Estate L. Robert Payne School of Hospitality and College of Sciences Tourism Management Heart Institute

⅔X

X

College of Health and Human Services

School of Exercise and Fowler College of Business Nutritional Sciences The Corky McMillin BRAND IDENTITY Center for Real Estate

22

Monogram

University monograms do not include full university name, and are therefore intended to be used for familiar audiences or in a more expressive manner.

MONOGRAM | SOLID

Monograms may be utilized as large super graphics, background textures, or as logos for places that are too small for the full primary logo to appear. SOLID MONOGRAM The solid monogram is primary, and should be utilized most frequently. Use the solid monogram for social icons and on-campus banners or signage. If the monogram is intended to stand in for the primary logo, use the solid version.

MONOGRAM | INLINE

INLINE AND BOXED MONOGRAMS The inline and boxed versions should be reserved for special use cases, or used in a secondary manner alongside the primary university logo. They may be used on swag or apparel – think sweatpants or stickers. COLOR Red, black, and white are preferred primary colors, although there may be exceptions where teal can be used to extend the available palette for banners or merchandise.

MONOGRAM | BOXED

For inquiries on the proper usage for special design elements including the custom type please contact [email protected]

BRAND IDENTITY

23

Presidential Seal

Our Presidential Seal depicts the iconic Hepner Hall bell tower.

PRESIDENTIAL SEAL | GOLD WITH WHITE BACKGROUND

Use of the Presidential Seal is reserved for the President and the Office of the President. It usually appears with the signature of the university president or of someone acting on the president’s behalf. It may also be used for award presentations or formal events in which the university president participates.

PRESIDENTIAL SEAL GOLD RGB 188 / 143 / 33 CMYK 0 / 28 / 100 / 30 PMS 132 PMS 873 METALLIC

The Presidential Seal may be used with a white or transparent background, and comes in three colors: gold, dark red, and black. When using the transparent versions, the linework should always be darker than the background it is placed on.

To optimize contrast and accessibility on web, use HEX #9B6E00

PRESIDENTIAL SEAL | COLOR VARIATIONS Use of the Presidential Seal requires prior approval from Strategic Communications and Public Affairs. To secure the Presidential Seal logo files, contact [email protected]

MINIMUM SIZE Print: 1.5 in Digital: 150 px

BRAND IDENTITY

24

Athletics Logo

The primary logo for SDSU Athletics is shown here. It has represented us for decades as the program brings together students, faculty, staff, parents, alumni and the wider community. It is designed to capture our strength, energy, forward motion, and the pride of our athletics programs.

ATHLETICS | PRIMARY LOGO

As our Athletics logo, this mark is intended for all items that need to represent SDSU athletics, and only athletics. The logo is available in several variations for use when needed. Please refer to the Athletics Style Guide for further information.

These logos are for the exclusive use of the SDSU Athletics Department. They are not to be confused with, or substituted for, the logos of the university. For permission to use the Athletics logos contact Lisa Pearson at [email protected]

ATHLETICS | LOGOTYPE

For licensing and trademark inquiries, contact Kathy Brown at [email protected]

BRAND IDENTITY

25

Elements of Design Color Palette Typefaces Pattern Custom Type Photography

ELEMENTS OF DESIGN

26

Color Palette

THIS IS AN RGB DOCUMENT. All colors shown are RGB swatches and will not print accurately.

PRIMARY Our leading colors are red and black. Bright red brings vibrancy and complements our traditional dark red hue. Charcoal provides a soft counterpoint to black. The primary colors should be present in all marketing materials so that our communications are unified and recognizable as SDSU.

BRIGHT RED

DARK RED

CHARCOAL

BLACK

HEX #D41736

HEX #A6192E

HEX #2D2828

HEX #000000

RGB

212 / 23 / 54

RGB

166 / 25 / 46

RGB

45 / 40 / 40

RGB

0 / 0 / 0

CMYK

10 / 100 / 83 / 0

CMYK

7 / 100 / 82 / 26

CMYK

20 / 20 / 20 / 90

CMYK

40 / 30 / 20 / 100

PANTONE 185

PANTONE 187

PANTONE 433

PANTONE NEUTRAL BLACK

BRIGHT TEAL

DARK TEAL

LIGHT GRAY

WHITE

HEX #00A39D

HEX #008080

HEX #CDCDC8

HEX #FFFFFF

RGB

0 / 163 / 157

RGB

0 / 128 / 128

RGB

205 / 205 / 200

RGB

255 / 255 / 255

CMYK

80 / 0 / 40 / 0

CMYK

80 / 0 / 40 / 30

CMYK

13 / 9 / 10 / 20

CMYK

0 / 0 / 0 / 0

SECONDARY Bright and dark teal can be used as accents or supporting colors to expand the palette alongside our primary reds and black. Light gray and white also play a strong supporting role as neutrals.

PANTONE 326

PANTONE 328

PANTONE 435

SDSU recognizes that turquoise holds a significant and special meaning for some Native and Indigenous communities and community members. Turquoise is also a feature in the university’s physical environment, notably on railings, wall features and and other  design features. Turquoise is the men’s basketball team color for the annual N7 game during Native American History Month. The inclusion of the color teal in the university’s official color palette is a reflection and a respect for the importance of the color as well as the long-standing use of turquoise at SDSU.

ELEMENTS OF DESIGN

27

Color Palette: Contrast

Please consider contrast, legibility, and ADA compliance when designing with the color palette. This chart depicts color combinations for text that pass the Web Content Accessibility Guidelines. SDSU recognizes that turquoise holds a significant and special meaning for some Native and Indigenous communities and community members. Turquoise is also a feature in the university’s physical environment, notably on railings, wall features and and other  design features. Turquoise is the men’s basketball team color for the annual N7 game during Native American History Month. The inclusion of the color teal in the university’s official color palette is a reflection and a respect for the importance of the color as well as the long-standing use of turquoise at SDSU.

ELEMENTS OF DESIGN

28

Typefaces

TIEMPOS The Tiempos Collection is a modern serif family for editorial typography. Tiempos Text gently updates the functionality of classic serif fonts for contemporary use. It’s robust and clear, perfect for economic and legible typesetting. Tiempos Headline is designed for larger headline sizes, striking a balance between practicality and elegance.

PROXIMA NOVA Proxima Nova bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

Tiempos Headline Medium Tiempos Headline Medium Italic Tiempos Text Medium Tiempos Text Medium Italic Tiempos Text Semibold Tiempos Text Semibold Italic

Proxima Nova Bold Proxima Nova Bold Italic Proxima Nova Regular Proxima Nova Italic ELEMENTS OF DESIGN

29

Typefaces: Sample Usage

HEADLINE FONT | TIEMPOS HEADLINE MEDIUM

CALLOUTS | TIEMPOS TEXT MEDIUM

Transform Your Tomorrow SUBHEAD FONT | PROXIMA NOVA BOLD

E S T.

1897

TEXT ORNAMENTS | CUSTOM SHAPES

Welcome to San Diego State University. OVERSIZED BODY COPY FONT | TIEMPOS TEXT MEDIUM

BODY COPY FONT | PROXIMA NOVA REGULAR

Tiempos Text Medium can be used on

Et la doluptas dollit, occat es cus endelibeaqui alit quas abo. Ihicit exerio occus ulloratur. Torist reium qui omnim qui nobissitias doluptiur as reseque prae nonemperit illuptati ommoluptiae.

occasion for large running text. It is an unconventional move with more impact.

URL | PROXIMA NOVA BOLD

SDSU.edu Use all caps for SDSU. Do not include www.

ELEMENTS OF DESIGN

30

Pattern

Custom shapes are inspired by the distinctive architectural details and motifs on campus. By abstracting these forms, they become a dynamic graphic element that can represent vibrancy, inclusivity, transcendence and transformation. These shapes may be used at large and small sizes. The consistent square holding shape allows for maximum flexibility. Combine different shapes to create a mosaic effect, or repeat for a sense of symmetry and pattern. These design elements should only be used for institution-level branding.

For inquiries on the proper usage for special design elements, including the custom type, please contact [email protected]

ELEMENTS OF DESIGN

31

Pattern: Sample Usage

EXAMPLES DO: • Use dual color shades, one hue per composition • Stick to a grid, set at 0º or 45º • Use repetition and rotation of a single tile to create patterns • Combine different tiles and vary the size to create a mosaic effect • Crop the grid to create dynamic layouts • Use shapes as windows for photography • Layer shapes over a photo using a multiply effect DO NOT: • Combine different hues in one layout • Rotate tiles outside of 45º increments • Use the tiles at sizes where the forms lose clarity – not too big, not too small • Obstruct or cover focal points in the photography

ELEMENTS OF DESIGN

32

Custom Type

Our visual system includes custom word art based on our primary logo. These hero words should be used graphically to create a focal point or a running texture. They may utilize any of the brand colors.

HERO WORDS | CUSTOM TYPE

EXAMPLES

GO For inquiries on the proper usage for special design elements including the custom type please contact [email protected]

GO

ELEMENTS OF DESIGN

33

Photography: Portrait Our brand photography should capture subjects who are in their element – using close-up portrait photography with natural lighting of students, faculty, and others, engaged in a moment or in self-reflection. Keep in mind our brand purpose and tone words when selecting or creating photography. Vibrant: Subjects should appear inspired, excited, diverse and full of life. Inclusive: Showcase moments of belonging and the diversity of our community.

BRAND PHOTO LIBRARY Download photos at brand.sdsu.edu/photography

ELEMENTS OF DESIGN

34

Photography: Action Photography should capture the spirit and activity of SDSU. Highlight both individuals and groups engaged in quiet moments and loud action, meeting challenges head on through an experiencedriven education. Determined: Highlight a community driven by goals and passions. Curious: Show the joy of discovery that guides our pursuits Ardent: Subjects should exude passion and creative energy. Innovating: Demonstrate individuals who are unafraid to do things differently.

BRAND PHOTO LIBRARY Download photos at brand.sdsu.edu/photography

ELEMENTS OF DESIGN

35

Photography: Environmental Scenic shots are a strong branding element that create a sense of place and space, highlighting our unique landscape and campus atmosphere. Visualize the institution and the experiences people have here, including a mix of iconic views and slice-of-life moments. Show the campus from fresh perspectives. Highlight architectural forms through symmetry and repetition.

BRAND PHOTO LIBRARY Download photos at brand.sdsu.edu/photography

ELEMENTS OF DESIGN

36

In Application

IN APPLICATION

37

IN APPLICATION

38

IN APPLICATION

39

IN APPLICATION

40

IN APPLICATION

41

IN APPLICATION

42

IN APPLICATION

43

Contact Us The SDSU Brand Portal at brand.sdsu.edu contains additional brand information. If you have questions about the SDSU brand, please contact the Strategic Communications and Public Affairs department.

[email protected]

CONTACT US

44

Get in touch

Social

© Copyright 2013 - 2024 MYDOKUMENT.COM - All rights reserved.