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Valpak Overview Flipbook PDF
Mary Carlson Valpak Overview
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What Our Customers Are Saying
• Valpak is our best acquisition vehicle; giving us the most customers, highest LTV and the least expensive cost per lead. – PetFlow
• The Valpak program had an estimated 993% ROI, factoring cost of goods and discounts. – Bealls
• For every $1 spent with Valpak, more than $5 was generated in gross sales. – BottleKing
NAILED IT!
• Even though no specific discount was given, Valpak was instrumental in driving both increased sales and units sold for Walmart Vision Centers with an eye-opening 288% ROI. - Walmart
Household Reach
Monthly: 37.5MM Annual: 450MM
Neighborhood Trade Areas® (NTAs)
LOCAL FEEL NATIONAL REACH
NTAs are Demographically Selected Household Clusters of USPS Carrier Routes Households per NTA: 10K
GREAT READERSHIP EXCELLENT DEMOGRAPHICS
79% of HHs that receive The Blue Envelope® are aware of it
Demographic Profile
HH Income:
Home Value:
U.S
$77,167
VALPAK
$101,275
$266,299 $355,533
College Degree: 59%
70%
•Source: Claritas (including PRIZM), Nielsen Scarborough, Simmons Market Research with current year projections, January 2017.
72% of HHs open and look through it
2 in 3 HHs look at every Valpak envelope insert
Why Direct Mail? • 98% of Americans check their mailbox every day1
• 67% of people feel that mail is more personal than the internet1
• 70% of customers have restarted a relationship because of direct mail2
• 77% of Generation X and 63% of
NO TIME BETTER THAN THE PRESENT
Generation Y consumers have purchased products via direct mail3
• 30% of surveyed millennials took action as a result of direct mail compared to 24% emails2
1. 2. 3.
USPS Postal Service DMNews.com Pew Report
REACHING YOUR BEST CUSTOMERS • Geographic Targeting Target using a mile radius, drive time, carrier route, ZIP code, county, markets, state level or a custom geography.
• Demographic Targeting Identify and target key demographics within the Valpak audience by NTA.®
• Consumer Behavior Profiling Find consumers with a higher likelihood of purchasing your product or service using PRIZM® NE. • Purchase Power Identify households estimated to spend more than average on your product or service.
Using nationally recognized and respected research we can help you target your best prospects
Keep track of redemptions and ensure one-use coupons and data security using unique imprinting.
GOING VIRAL, NO WAY!
YES, WE CAN! Send the right message to the right home Valpak offers household-level versioning within a shared mail environment. This gives you all the benefits of solo mail at shared mail pricing
New/Prospect Customer Active Customer Former Customer
THE PERFECT FIT PRODUCTS TO FIT YOUR EVERY NEED Standard Insert
2–Panel Flyer
Household- Level Versioning/ Targeted Shared Mail
3–Panel Flyer Cover
Matchback
Solo
Circular Booklet Custom Label Envelope
Custom Envelopes Ability to mail a stand-alone shared mail envelope containing custom inserts promoting your brand. Valpak will build mailing zones for effective targeting, segmenting specific carrier routes based on demographics and purchase power. Efficiencies from Valpak’s state-of-theart manufacturing facility that specializes in shared mail envelope mailings.
Brand recognition was 52.1% more for consumers who receive direct mail versus digital only. 1 1
CPC_Neuroscience_EN_150717
MAKE IT YOUR OWN 8.25” x 5.25”
10” x 4.5”
10” x 5.25”
THERE’S MORE TO VALPAK THAN PRINT WE HAVE DIGITAL TOO Email Valpak's database of over 535K active email subscribers Average open rate 8%
Banners on Valpak.com®
700K web visitors on average per month
Content Marketing •
Social posts/graphics • Created in-house using client-approved images • Will tie content into social trends surrounding industry
NEVER UNDERESTIMATE THE POWER OF SOCIAL MEDIA ESPECIALLY WHEN COMBINED WITH PRINT Amplify Your Message Through the DealPro Network! •
Types of Campaigns Available ○ Blog content w/ social posts ○ Twitter parties ○ Giveaways ○ Videos
• Key Benefits ○ Unique, personal content creation ○ Increased customer excitement/engagement ○ Increased brand/product awareness • Deliverables (Dependent on Type of Campaign) ○ Links to blog posts ○ Sampling of social shares ○ Hashtag tracking report ○ Opted-in email addresses •
850+ Influencers Across 20 Categories ○ Including fashion, beauty and lifestyle
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Let’s Grow Your Business! Mary Carlson 562-484-4690 [email protected]